Design Research

My passion lies in learning about people and their needs. My qualitative research skills include in-depth interviews, surveys, focus groups, ethnography, and observation/field research.

Through empathy mapping, user journeys, and case studies, I help stakeholders relate to users to help them understand their pain points and needs.

Design Strategy

Working with key stakeholders and users, I define complex problems from ambiguous parameters, align visions, set clear objectives, prioritize requirements, build strategic roadmaps, create prototypes, and develop design solutions.

Storytelling

My years of experience as an art director provided me with the expertise to create compelling visual presentations that connect audiences through synthesized findings and clear goals that inspire action and achieve strategic outcomes.